Now taking questions.
Rolling through your queries like a guest on Colbert
What’s the MightyFine story?
Mightyfine Words is me, Betsy Snyder, plus an occasional crew of expert partners here to whip your brand messaging into shape so you can keep doing what you love.
I’m a brand strategist, creative director, copywriter, and fellow entrepreneur with 17+ years’ experience in the traditional marketing agency world– more than enough time to know that the bloated old branding approach (bless its heart) doesn’t work for every business.
“I started MightyFine in 2013 to bring high-level creative services to people who don’t need (or want) a giant agency partner, but still need the strategic brainpower.
I’m a huge champion of the underdog business because I own one/ am one.
If you’re here, I’m guessing yours isn’t a run-of-the-mill business, either. I’d love to hear about it.
What’s buried brand syndrome?
Glad you asked.
Buried Brand Syndrome is the monster I’m here to fight alongside (and on behalf of) my clients, whether we’re rolling up our sleeves in “Mighty5, tending and weeding language in copywriting, or solving word crises in Mighty Clinic.
I’ve seen a lot of BBS in my career. It’s especially hard on underdog businesses: folks like you who have all kinds of brilliance knocking around in their processes, products, and approach but no way of translating it into brand language.
BBS means being so wrapped up in the day-to-day running of your business that you’re unable to recognize—nevermind verbalize—your own magic and value.
I meet my clients in the middle of the mess. Together, we transform the chaos into polished, practical brand tools that guide better creative decisions, spin up just-right offers, and land the golden clients they want.
I believe that every business, no matter how mainstream or misfit, has a one-of-a-kind position worth uncovering.
That’s what Mighty5 is all about.
Want in?
What do we have in common?
I am a _____.
Passionate East Nashvillian (20+ years)
Seinfeld quoter
Former mental health practitioner
Aspiring wheel potter
Negligent house cleaner
Notorious lyric mistaker
Previous Hoosier
Coffee hound
Pen hoarder
True crime junkie
Messy gardener
Ketchup addict
Winter wimp
Cancer-y Leo
Fiction devourer
Committed appreciator
Obsessed entrepreneur
Want my hot-take thoughts on your brand?
Naming names: Clients and Partners
American Addiction Centers
American Heart Association*
Americana Music Triangle
Aquinas College
Artisan Pasta*
Averitt*
Bento Living
Big Brothers Big Sisters*
Cheekwood Arts and Gardens
CK Health and Fitness
Claire’s*
The Clay Lady*
Clear the Air Tennessee
CoSpero Consulting
Cracker Barrel
Delta Dental*
The Family Collective
Friends of Radnor Lake
GOAL Collective*
Governor’s Early Literacy Foundation*
Grand Ole Opry
Hanger Prosthetics*
Healthier Tennessee*
High Note Gifts
IKON construction*
International Bluegrass Hall of Fame*
J Walken Chicken*
James K Polk Home and Museum*
JetRight*
Johnston & Associates
Latitude 36*
Lukin Center*
Lumina Foods
Made in TN
McCoy Design
Muletown Digital
Music City CEOs*
Nashville Children’s Theatre
Nashville State Community College Foundation
Nashville’s Big Backyard
Ole Red
Opry Entertainment Group
Pedestal Foods
PENCIL Foundation*
Raphah Institute*
Redpepper
Ryman Auditorium
Singer Sewing Company*
Shakti Power Yoga
Sketch Creative
Skyway Behavioral Health
Tennessee Council on Developmental Disabilities*
Tennessee Craft*
Tennessee Department of Tourist Development*
Tennessee State University
Tennessee Trails and Byways*
Teresa White
United Way of Middle Tennessee*
Vaco
*Powered by Mightyfine: messaging and copywriting in collaboration with agencies and creative partners