Copyshot

When you don’t need a full rebrand, but you need a re-something.

Get your story straight and your words in order in just a few weeks. No fancy dog and pony show, no big agency price tag, no mention of the words “wheel house” or “synergy.” Promise.

What’s in a Copyshot?

Great Copy

A ready-to-use bundle of the most common (and useful!) copy pieces clients hire me to write.

Strategic Messaging

A practical messaging refresh to tighten up the ideas and concepts behind your YOU-ness.

No gurus, buzzwords, smoke, mirrors, junior account planners, heroic journeys or magic branding beans. Just best practices, original content, and a practical guide to help you bring it all to life.

Messaging Session

1:1 session to talk through everything about your company: your customers, vision, competition, challenges, victories, roadblocks. Bring everything to the table, especially your word hurdles and head-to-desk moments. We’ll talk through everything, then I’ll get to work.

Copy Bank:
Basics you can use
again and again*
  • Ready-to-use headlines and subheads
  • Small, medium, and long boilerplate descriptions
  • About page refresh
  • Customized 1-page Website Freebie/ lead magnet or sales sheet (PDF download)
  • Nutshell Pitch
  • Elevator/ mission/ vision statement refresh
  • Key words and phrases guide
  • YOUR URGENT NEED

that one thing you’re dreading writing right now

*Copy pieces may vary depending on your specific needs.

Messaging Framework:
Your go-to brand manual
  • Top message jump-starts for your audience(s)
  • A dip into your “WHY?” / purpose
  • Feature and Benefit guide (your WHY doesn’t mean jack without a good WHAT)
  • Voice & Tone guardrails
  • Do Say/ Don’t Say list (a must for growing teams)
  • Key words and phrases guide
Sharpening Session

We’ll walk through your Copyshot together, so you’ll know exactly how and when to use your Messaging Framework and Copy Bank. You’ll ask questions, I’ll make tweaks, and we’ll get everything tightened up and ready for you to use.

3 months of messaging check-ins and tune-ups

Get 3 Power Hours with me (one per month) to help you tweak and evolve your messaging and copy as you put everything into practice.

Grab the next Copyshot!

I take on one Copyshot at a time so I can devote my full attention to each one.
Hop on the list, and I’ll be in touch ASAP with pricing and a scheduling estimate.

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Copyshot Upgrades + Add-Ons

Need to tackle something else while we’re at it? Get discounted pricing when you add tried-and-true brand essentials to your Copyshot.

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Product Naming

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Company tagline

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Logo/ visual brand review and refresh
(with partners)

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Website Copy Refresh 

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Evergreen printed collateral
(with partners)

What can you do with your Copyshot?

EVERYTHING.

With your Copy Bank in one hand and your Messaging Framework in the other, you’re unstoppable.  Create solid copy on the fly. Slam-dunk an email. Pitch to a new client. Update your proposals. Knock out your social media descriptions. Print a banner. Bring new staff up to speed. Introduce yourself at a meeting. Prioritize services. Impress your investors. Make a sale. Build a loyal fan base. Say what you mean so you can keep doing what you love.

Why is a bee’s hair always sticky?

What’s short, helpful, and won’t clog your inbox? Occasional (promise!) emails from mightyfine.

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