A one-day intensive for translating your day-to-day business into a loud-and clear brand.
All you have to do is show up ready to think out loud.
In Mighty Messaging Strategy, I’m your brand therapist, messaging detective, and language technician.
Together, we’ll discover, develop, define, and document the brilliant brand hiding in your everyday business.
You’ll start making bold moves and doing the big stuff you’ve been putting off—pitching bigger clients, revamping websites, sharpening offers, adding services, raising prices—all because you’ve finally solved the mystery of what to say and how to say it.
Let’s chat and see if Mighty Messaging Strategy is for you.
At the very least, our call will get you thinking critically about your brand.
And if you ask very nicely, I’ll recite the names of all 46 U.S. presidents in order. If you’re VERY lucky, I’ll sing them.
“If words are her strength, Betsy’s superpower is brand positioning and brand strategy. She brings so much value to every project we partner on because she’s a creative powerhouse. She elevates the conversation and pushes our leaders to think bigger. She consistently delivers on time and on budget, and I find working with her a wise investment.”
Shaunna Connor, Director of Marketing,
Lumina Foods
But when it comes to putting words around what makes you awesome, you stumble; or worse- confuse the people you need to charm.
You want an objective, clear picture of who you are, what you do, and why the hell it matters… so you can give your brand a swift slap on the butt and get on with growing that business you love.
100% tried and true messaging magic, no buzzword bullshit.
Let’s see if Mighty Messaging Strategy is for you.
This is a zero-pressure Zoom call, by the way. We might even solve some of your issues on the spot, or at least get your wheels turning in a new direction.
Maybe you’ll see my dog wander through in the background.
That’d be worth it, right?
Most “branding” formulas toss a few generic key words your way, mix in some empty flattery to fluff you up, and jump right into the sexy, flashy visuals: logos, colors, fonts, layouts, photo shoots. You get a PDF slide deck that looks good, says nothing.
(I know, because I’ve helped create a slew of them with different agencies over the years).
It’s about untangling the guts of your brand FIRST, defining the messaging points that put the wind in your brand’s sails, and using that clarity to build better… well, everything else.
You (and your team) get online access to my specific set of brand messaging exercises. You’ll start thinking objectively about your brand: where it’s been, where it is now, and where you want it to go.
I’ll use your responses to create a tailored framework for our Messaging Intensive session.
We’ll spend a day working 1:1 to answer the big, meaty brand identity questions that will become the framework for your brand identity. This isn’t a fluffy guided workSHOP; it’s a roll-up-your-sleeves, get-into-it workDAY.
I’ll guide you toward strategic, creative decisions in three vital areas: Brand positioning, strategic messaging, and voice/personality.
I’ll organize, document and translate all of the brand brilliance from our Messaging Intensive into your comprehensive Brand Manual. Forget your grandma’s clunky slide deck; this is a fully functional mini-site designed by my amazing partners and housed at its own URL.
Reference, copy, paste, and share to your heart’s content.
What’s in the Manual, you ask? We’ll talk about it on our call. Book yours here.
Roll up your sleeves and learn by doing.
Schedule three collaborative strategy sessions over consecutive weeks, with personalized homework assignments in between.
Three 1:1 or Group Brand Therapy Sessions, 2 hours each*
Session 1: Core Concepts and Audience
Session 2: Theme Threads and Positioning
Session 3: Personality and Voice
Three 30-minute Messaging Clinic Sessions over the next 8 weeks to get constructive feedback and extra eyeballs on your content and ideas as you bring your new messaging to life. (Use ‘em or don’t; but know they’re there if you need them!)
*Online only; up to 5 participants
Dig in and get it done in one MightyFine day.
Block a full day for three back-to-back brand therapy sessions, jam-packed with guided exercises and brainstorming breakouts to help you uncover and shape solid messaging from the mess.
ONE intensive Strategy Session, 9am – 3pm (with breaks for lunch and sanity)
*Online only; up to 3 participants
(additional investment)
Website content strategy, website copy, product and place naming, Copy Vault, and more – fold your copy needs into Mighty Messaging Strategy and get it all done in one bold, beautiful move.
You have a documented, intentional MightyFine brand framework; now it’s time to build the sexy, fun visual identity to express it. I’ll hook you up with the best designers in the biz and stay on the project as your creative director/ brand liaison from start to finish.
Look no further, I have the smartest, most charming, and outrageously efficient design/ dev/ digital marketing partners in the land. I’ll stay on as creative director/ brand liason and we’ll build a just-right site for your business and your budget.
I take on a limited number of Mighty Messaging Strategy clients at a time so I can give you everything I’ve got. Want dibs on the next spot?
Mighty Messaging Strategy was born because as a copywriter and creative director, I needed a practical “brand owner’s manual” that stretched beyond colors and fonts. Something that outlined what a brand stood for, how it behaved, what it sounded like, and what in the world it was trying to say to the world. A tool to make my job easier.
I didn’t find it, so I made it.
And I quickly realized this message-shaping tool wasn’t about getting what *I* needed. It was actually a powerful process for sharpening my clients’ brand and business vision.
Mighty Messaging Strategy came together like a cartoon snowball over about a decade, picking up bits and pieces inspired by my clients’ real-world needs. It’s all grown up now: a bigger, smarter, strategically collaborative process for helping entrepreneurs clean up their messaging quickly and efficiently, top to bottom, no costly rebrand required.
Mighty Messaging Strategy is a road-tested process created, curated and adapted from best practices and ideas across all sorts of industries over 18+ years in this business. Sprinkle my experience and intuition on top and there you go – that’s the not-so-secret recipe.
I’ve used this approach to help nimble startups zero in on their singular magic and guide big, bulky corporations toward strategic brand consensus. It’s a versatile, adaptable process with endless possibilities; my favorite application is helping established entrepreneurs sharpen their voices and position for the next big thing.
(After all, I’m an entrepreneur, too).
Let’s talk about how you get there.
First: Book a Quick Call to see if Mighty Messaging Strategy is for you.
Next: If we’re both like “YES!”, I’ll send a detailed proposal and schedule.
And Then: We’re off to the races, and you can check “figure everything out” off your list.
Plus copywriting tips, honest snack reviews, on- and off-topic stories, and exceptional turns of phrase you can use every day, like “I’d rather shit in my hand and clap.”
What’s short, helpful, and won’t clog your inbox? Occasional (promise!) emails from mightyfine.
See you in the ole inboxeroo with dad jokes, observations, and practical messaging ideas to help you understand your brand.
PS: If you signed up for emails because you’re thinking about Mighty Messaging Strategy, go ahead and get on my calendar now.
We’ll chat and I’ll answer any questions you have live and in person. No pressure. No weirdness. Promise.